I don't typically watch Oprah. But I won't miss Monday's interview with Sarah Palin. The appearance is supposed to be about Ms. Palin's new memoir, but a lot more will be riding on the encounter than book sales.
After last year's brutal presidential campaign, Ms. Palin is now reintroducing herself to the American public. Nothing less than her future in American politics—and a possible run for the White House in 2012—hangs in the balance.
Ms. Palin has two problems. The first is that she's become one of the most polarizing figures in the country. The second is that voters continue to worry about her qualifications for the presidency, a concern that her abrupt resignation from office last July intensified.
Lucky for her, both problems are solvable. Since Ms. Palin appeared on the national stage, the left has unfairly demonized her. Blockbuster interviews and book tours will humanize her.
More important than these public appearances is Ms. Palin's message. She needs to adopt a market-friendly populist agenda to strengthen her policy credentials and make her seem less partisan to independent voters. A bipartisan, center-right approach should come easily to her. That's how she won her race for governor in 2006.
It took advanced excerpts of her upcoming interview with Oprah, plus the AP and now Drudge getting their hands on her new book, to move Palin-palooza from next week’s story to today’s. According to the AP, Palin criticizes CBS’ Katie Couric over the infamous Couric-Palin interview; she takes issue with ABC’s Charlie Gibson; and she settles old scores with the McCain campaign. Yet the last thing the Republican Party needs right now is a look back at the tumult and drama of 2008. Just when the party is enjoying its first good news in five years, here comes Sarah Palin. The next week is going to be about her and how she views the world. And it's not the image some in the Republican Party would like to broadcast, especially now when it appears they have an opportunity to slowly win back the trust of swing voters. At a minimum, Palin is a distraction for the GOP as it attempts to build on Election 2009 success. Worst case, she sets back efforts the party is making to appeal to swing voters again.
In introducing Mr. Johnston, Bond said the young fellow was being celebrated "for taking control of his image and letting us all enjoy it."
Johnston was a man of not many words—just 36 words, to be exact. "I'm honored to be here," he said in part, before ending with, "Make sure y'all go get the new Playgirl magazine next week."
If only Oprah had a copy to show Sarah.
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